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High Sell Through For Persona 4 Arena; Low Sell Through For Mario Nintendo may have shipped greater quantities in anticipation of summer break. Anoop Gantayat
With over 400,000 units sold in its first two days, New Super Mario Bros. 2 was easily last week's top seller. But retailers have plenty of stock left for those who are waiting. Media Create reports a low 41.56% sell-through for the game. This low figure may be due to over shipping as Nintendo anticipated demand during the coming Obon and summer break holiday period. A sales boost during these periods would be typical for Nintendo, Media Create notes. At the other end of the sell-through scale was Persona 4 Arena, which sold 128,000 on PS3 and 10,000 on Xbox 360. Both versions sold over 90% of stock. The 128,000 figure makes Arena PS3's fastest selling fighter. The previous record holder was Tekken 6, which sold 103,000 units in its first week in October 2009. |
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