That's the problem with how fast the world changes these days, if you have to invest several years of dev time, a otherwise lucrative business model may be outdated or overrun by competitors when you are done.
“It appeared that there had even been demonstrations to thank Big Brother for raising the chocolate ration to twenty grams a week. And only yesterday, he reflected, it had been announced that the ration was to be reduced to twenty grams a week. Was it possible that they could swallow that, after only twenty-four hours? Yes, they swallowed it.”
- George Orwell, ‘1984’







