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I think people are underestimating The Joker effect on TDK. It's one the biggest reason why it had such good word-of-mouth. I kept on hearing "the movie is worth watching for Heath Ledger's performance alone" and so a lot of people who usually don't find any appeal in movies like TDK went to see it. I remember reading an article where James Cameron explained why Avatar had such a great run and it applied to TDK too.