Chark on 23 July 2012
To add, if the manufacturing cost is a little higher they can still break even and make money on the other SKUs. The majority of profits in this industry come from software and services, like PS+. Being able to flood the market with PS3's will boost sales and prime the launch of PS4 with a fanbase, especially if this goes well in the US where PS3 has sold less than the competition. Getting a PS3 in more hands will improve their image and with big games on the horizon this will create an impact on the market, which is important to have during the start of a new gen.
Before the PS3 everyone was nice to me :(
