The PS3 still hasn't reached a price point that would allow for mass-market appeal. Therefore, it has far more to gain from further price cuts than the 360. The PS3 will obviously overtake the 360 significantly after the next price cut and I see no reason why Sony will be unable to continue selling the PS3 well into the PS4's lifespan. Sony has done so before, the PS3 is a fairly powerful piece of hardware that developers are beginning to properly utilize (with a few exceptions) and the system has much to gain from further price cuts. I would not be surprised if Sony began to market the PS3 in developing markets much like they did with the PS2 once it becomes affordable enough. I believe that the 360, already having reached a mass-market price and the fact that Microsoft will likely discontinue it to force consumers to start buying the Xbox Delta / Trinity will drastically effect sales late in the console's life cycle.
TL/DR
I see much more potential for market growth in the PS3 than the 360. Also, Sony has a history of supporting previous systems unlike their competitors. As a result, I predict that the lifetime unit sales for each system will be:
Wii - 100-102 million
PS3 - 90-105 million
360 - 80-90 million
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