Aielyn said:
No, Kotick has been the best thing to happen in terms of short term profit. He has driven pretty much every franchise into the ground, and put all of Activision's eggs into the CoD basket. If Kotick had been good for Activision in the long term, Vivendi wouldn't be looking to sell Activision off, because it would be an ongoing asset. Instead, it's just at its peak value, and they expect it to decline from here, hence the decision to sell and get as much as they can out of it. |
Vivendi are refocusing on other businesses and shedding all their entertainment businesses from the looks of things. They sold their stake in NBC Universal last year and brought another cellular carrier. It's got nothing to do with the long term viability of ActiBliz which is a tiny part of Vivendi.
Also I take it you are ignoring the fact that Activision has always brought their franchises in the past from Neversoft with Tony Hawk, to Harmonix with Guitar Hero, to Call of Duty. Plus they have Skylanders now which is huge. It remains to be seen if Kotick is bad for the company and since gamers have been saying he (and CoD) is going to lead them to ruin for years now and the company has only got bigger I doubt investors will want to get rid of him, not until he crashes and burns (if he ever does).
Oh and he and his business partner Brian Kelly also owns a large stake in the company.
@TheVoxelman on twitter
