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kain_kusanagi said:
I do get tired of all the hate. It's just so stupid. Why do people get so worked up about the plastic case that plays the games they play?

Probably because brand managers trick people into identifying with products:
http://www.youtube.com/watch?v=ewJ6Wzmr_V0

This might interest you too.
http://en.wikipedia.org/wiki/Baby_duck_syndrome