MDMAlliance on 03 July 2012
Quite literally the meaning of "milking" a franchise doesn't mean it's lower quality, but the term itself has a negative connotation to it.
If you think about milking a cow, you think of a repetitive action I suppose. It's much about frequency and a lot less about the quality. People like using the term "milking" because they want to accuse the company that's doing the "milking" rather than accuse the product. In a way, when people are saying something is being milked, they are calling the company greedy.
