When a series becomes a cash-grab, it's not well seen in the industry where innovation, creativity and depth are most sought after.
When a game is part of a long-time series, and you get the feel that little time was spent polishing the game and adding depth, it makes that sentiment even worse than if it were a new IP, because of the shadow of doubt.
Lastly, milking a franchise comes at the expense of the emergence of new intellectual Properties. As such, it should always be a second priority. Otherwise, the market loses its relevance and appeal imho.
As much as I'm loving NSMB now, after giving the Wii version a shot, I'm looking forward to NSMBU. But I do want Nintendo to focus on new experiences first. But since NSMB fuels the development of Nintendo games, I'm okay with it having its place, and at the same time I end up enjoying it so its win-win. But otherwise, that wouldn't be cool unless our expectation is that the game is part of some kind of ongoing season or collection.
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