How Would You Make The Vita A Sales Success?

[SamuelRSmith]

MontanaHatchet said:

SamuelRSmith said:
1) Sony sucks at marketing. We all know this. But it's been particularly bad with the Vita

2) Either reduce the price, or replace the current SKUs with ones that permanently include a free game, PSN voucher, and memory card.

Sony used to be quite good at marketing with the PS1 and PS2. I just wonder what the hell happened. 

Marketing's changed, evolved. A successful campaign needs to work seamlessly across multiple platforms, appear at multiple venues, and include techniques like viral marketing and social media. Sony can't do this effectively, like most of the way the company works, they seem to be stuck in the past.

Instead, they try to make one or two TV commercials which are ridiculously expensive, rely on some gimic (like killing a goat, including fuck-scary babies, or appealing to people who already buy their products with fanservice like Kevin Butler), top-heavy, and are flat. It's not about just impressing your audience, anymore, you have to build a connection. You don't just have to provide a product, but a way of life.