Sony targeting 13 million PS3 sales for fiscal 13

[Kinneas14]

DirtyP2002 said:

Kinneas14 said:

DirtyP2002 said:

Kinneas14 said:
13 million is a solid number, and a reasonable one. Sony has a good line-up for this and next year, so it shouldn't be a problem to reach that number for the end of March 2013.
Then, there could be a price cut, so it could be a really easy target.

They aimed at 15 million last year with a pricecut and failed. (13.8 million or something like that)

Now they are aiming at 13 million... If they are as optimistic as last year they will end up with 12 - 12.5 million, so a 1.3 million decline or 9.5%.

I think it is optimistic, especially with the next gen coming up.

I don't know if it's optimistic or not. I believe that with a price cut to 199$ they can achieved 13 milion units sold easily.

I know that this "theory of the mass market price" is overused by Sony fans, but a pricetag of 199€/$ is a real market changer. Well, it is too late in the generation to see incredible results, but it will give a big boost.

For a customer a pricecut from 299$ to 249$ isn't the same thing as one from 249$ to 199$.

just with the 1.2 billion USD loss SCE posted last year, I can't imagine they will lower the price again.

That's a good point.

If Sony can't afford to lower the price, they will probably increase value in bundles, as Microsoft did in the past.