Prototype Developer gets shuts down by Activision

[JEMC]

zarx said:

Activision have 10 years of exclusive rights on Bungie games, that is more than enough time for the IP to become the next big thing stay there for years and then crash. Call of Duty is only 9 years old this year, and then they have the option to renew the contract if they want.

Bungie has a veru good list of games, but that doesn't mean that their next game(s) will be excellent or sell well enough for Activision (see what happened with Bizarre).

And when I said the bit about having the rights of the IP, I ment that the IP is owned by Bungie (or whatever studio) so they can decide if they want another studio to make new iteration of their IP or not, as well as ensuring that if something happens and the contract is broken/cancelled, the IP will belong to them not Activision. West and Zampella learned this the hard way, and I'm sure Bungie took notes before signing the deal.

zarx said:

People have been craping on Activision's business model of milking the big thing into the ground for 10 years, and they are doing better than ever. Plus they are tied to Blizzard now. Activison are the best in the business at picking up on market trends and finding new phenomenons. And not many studios have the leverage that Bungie has, fankly I was surprised that they agreed to such a long contract. At the end of the day money talks and Activision has a lot of money.

I'm not arguing that. I've only said that this business strategy won't work forever.

zarx said:

Skylanders and the idea of selling physical toys to unlock things in games has already made Activision a lot of money. Expect to see them expanding on that concept with Transformers etc soon.

No argues with Skylanders, but there is a problem with Transformers: it is a license. Sure, they can release toys if they want, but it's more probable that it is Hasbro who makes and sells them, with only a fraction going to Activision.