S.T.A.G.E. said:
Blu Ray isn't a gimmick it's apart of the hardware multimedia aspect of the hardware. It stabalized Blu Ray sales so now we dont have to use multiple discs. It cost Sony second place but ensured an upscaled style of viewing movies with more storage. Microsoft didn't care for HD DVD until they found out Sony was taking them out. They will most likely follow suit with Blu Ray like good little boys. Sony assisted by Microsoft stabalized DVD prices to mass market value so the format could flourish. The Nintendo Wiimotes, Kinect and Move are gimmicks. The way Sony has handled the Move shows you exactly how much they care. |
I think you have the wrong idea of what a gimmick actually is, a gimmick is a unique or quirky special feature that makes something "stand out" from its contemporaries, going by that definition the Blu Ray is a perfect example of a gimmick.
Nintendo and PC gamer