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milkyjoe said:

I'm not personally defining what handheld gaming is. I'm talking about what successful handheld gaming has been for the last 20+ years and the types of games that have been available that supported that success. There's a massive difference, and as I've just pointed out, games like Battlefield have never been part of that. Ever. So complaining that they aren't part of it now is as relevant as complaining that Mario isn't on the Vita.

10 years ago I would agree with you, but lets look at today. The average age of a gamer is probably increasedby 7-10 years? this alone provides a user base that can be tapped  so games like COD can suceed if exectuted well.