there is no better place to advertise than home. a cluttered UI filled with ads is a shit UI so keep it for XBL, they pay for it anyway.
which leads me to what I think Sony should do for PS4: better integrate home, make it the main hub of all things PlayStation, A whole world where your entire community can interact with each other and have a direct link to the platform holder and all things PlayStation be it E3 press conferences, game announcements, etc. regardless of friends list status for free, there is no better social creation this gen the can match what home should be.
And as for Ads, well Ads are more natural there, seeing them on billboards, trailers playing on the various TV/movie screens add a visually appeal that is more akin to what you see in real life and therefore isn't a distraction.
Next generation PlayStation should have everyone connected to home in which they would all be connected to each other. Reinvent the menu/UI to a full virtual world, that would be an innovation
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