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theprof00 said:

Looks sweet, but that name... urgh

Hey guys, just chillin here with my surface.

Not much, just on my surface.

Hey is that the new surface?

I need to get a surface.

 

Congrats MS, you just named yourself the Microsoft iPad, because that's what most people will call it.

Yes, it's a horrible name.

No "oomph", not punchy enough. Doesn't stand out. Slightly too cumbersome to pronounce and write. And simply it doesn't sound cool. It sounds weak, old-fashioned and uncool.

MS still don't seem to get that they have a huge brand image problem. They're associated with the ugly geek that always knows best but is hiding in his cellar when the cool guys are throwing a party.