To be honest I rarely see much advertising for the Vita unless Its just the area I live in. The vibe I get from Sony on the Vita currently is that they don't want to commit too much in advertising to it unless they see it start to sell well. I have been seeing plenty of 3DS advertisements. If Sony really wants to see the Vita take off in sales they have to embrace it and commit a lot of advertising to get word out. They have to really sell it in a way that makes portable gamers see that the Vita has unique gaming experiences not seen anywhere else for the $.
The problem is as a consumer I don't get the feeling that Sony is fully embracing their own handheld, its more of a "wait, hope, and see" attitude from my viewpoint.







