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kain_kusanagi said:
Of the big three Sony is the only one that even bring up the competition specifically. The others only speak in generalities unless asked a direct question about another company. On top of that Sony doesn't just mention their competition but openly mocks them. Even Sega didn't do that. Atari and Apple did and do, but MS and Nintendo always keep it classy.

You're right, with all their "Blast Processing" Sega Nintendidn't have to take shots at Nintendo.  On another note; all 3 have taken pot shots at each other.  More recently Sony and Nintendo (Reggi) have.