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He seemed to have little problem defining casual when talking to IGN:

IGN: One of the things that you mentioned last year, and then has been a focus of this year's press conference as well, is getting the hardcore audience back. Wii was such a hit with casual players, but maybe not as much with the core gamer. Can you talk a little bit about how you're planning on doing that? Particularly, how you plan to balance the relationship between keeping those casual gamers and finding the core gamer.

Fils-Aime: The first thing I would tell you is that it's all about the game. Meaning, to excite the more active player, we need Assassin's Creed, we need Batman, we need Mass Effect. And so making sure that we have strong third-party support on those genres, it's critically important.

Beyond that, we also know that there needs to be all of that great online functionality, which we're going to have. And so... That's our thrust for the hardest of the core. For the more casual consumer, what we need to have are great pick-up-and-play experiences, experiences that could be in a party-type atmosphere, all of the things that we've learned, candidly, with the launch of Wii. And so we'll also have all of those great games. Everything from Sing to Just Dance 4 to Wii Fit U, to also games like Lego City. And that's why we're publishing that game, even though it's being developed by TT.

For us, we need to have that broad spectrum of gaming experiences, and if we do that, we'll attract everybody. They won't label themselves core versus casual. What they'll say is, boy, I want to play that game. We need to make sure we have that game for them to play.

http://uk.ign.com/articles/2012/06/06/e3-2012-reggie-discusses-launching-wii-u-retro?page=2