kumagawa said:
Slimebeast said:
This is what I hate with big publishers. They think big with everything. If it's not big they won't bother. They refuse to scale down the costs and adjust to the natural popularity of a game.
Yeah, Dead Space is pretty much a dead franchise for me now. The E3 demo looked atrocoius. I wonder what the developers think when the publisher forces them to make their love child accessible and mainstream.
Look at Activision who is almost only investing in Call of Duty and Blizzard games and refuse to invest in medium sized games (except for Prototype, but that will most likely soon be dropped).
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15 June 2012
Market Capitalisation
Microsoft - $252.19 billion
Nintendo - $16.1 billion
Sony - $13.23 billion
Activision - $12.72 billion
Nexon - $7.663 billion
Sega Sammy - $4.97 billion
Zynga - $4.09 billion
EA - $3.95 billion
Konami - $3.07 billion
Namco Bandai - $2.8 billion
Square Enix - $1.8 billion
Capcom - $1.16 billion
Take Two - $898 million
Tecmo Koei - $752.775 million
Ubisoft - $632 million
THQ - $46.51 million
And you wonder why everyone is focusing on copying Activision which survives on 4 IP's?
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Interesting chart. It sure tells me that I shouldn't tell those guys how to run a business lol.
But I still don't understand this "big only" strategy. If it's profitable it's profitable and you should keep it. In the record industry it is the same. Fairly big artists can be dropped from the big labels if their popularity goes down below a certain level, even if their albums are still selling Gold in the USA. Then a smaller label picks them up, scales costs down and makes good profit.
Btw, a bit surprising that Ubisoft's market cap is so low. I thought Ubisoft was a really slick and well-run company nowaydays.
