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Jay520 said:
Why did you specify the US? That's where the margin is increasing.

Besides, I don't think Microsoft truly cares if the PS3 passes the 360. If it does pass the 360 & win this generation. It'll only be by a few million units. I don't think MS truly cares about a few million units enough to cut their price & thus their profits.

Because I live in the US, and I'm not likely to buy a 360 until it has a price cut.

I don't know, I think the PS3 could have a 5 million lead by the time the next consoles come out if things continue as they are.  It wasn't that long ago when the margin was 4 million.