kowenicki said:
outlawauron said:
kowenicki said:
outlawauron said:
kowenicki said:
outlawauron said:
sales2099 said:
BasilZero said:
sales2099 said:
Hey, they ask the question that many a PS fan prefer to sweep under the rug. Now thats journalism! :) |
Yet the answer is so obvious? Price tag.
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But it begs the question: Why do it when it means losing?
Sony isnt a charity. They are in theory, in it to win.
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They're in it to make money, not to 'win' some arbitrary sales war. They usually go hand in hand, but due to the high losses at the start, Sony couldn't afford to lower the price of their machine in order to regain sales.
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So they failed on both counts.... PS3 will never be a profitable exercise for SCE and they dropped from 1st to 3rd... Not only that they didnt get the knock on HD sales in terms of TV's, Blu rays and associuated tech that they expected from the Blu-Ray Trojan Horse so Sony Corp suffered hugely.
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It's a sliding scale really. Where you sacrafice one to move along another to find some sort of equilibrium.
And how did Sony not benefit from BluRay? Keep in mind that their TVs only started to do poorly recently.
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keep WHAT in mind!?
TV's have lost Sony big money for the last 8 years straight....
Sony haven't benefitted from Blu-ray much at all from what I can see.... they earn a fraction of the tiny royalty for being members of the blu-ray consortium... meanwhile others have taken the tech and left them behind in sales and quality... as for tv's the HD revolution has helped other companies much more than Sony.
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Not what I remember at all. Bravias were one of Sony's biggest money makers at the start of this gaming generation (2006-2008), but have fallen as they spend way too much on R&D and don't competitively price their products to match Samsung and LG.
@ Darth
I'm not really sure what thunder there is to steal. I'm not arguing for any point, just pointing out that 'winning' isn't what any of the big three companies are focused on. It's just a byproduct of their efforts.
EDIT: After looking for numbers, I see a smarthouse article that talks about their losses, but I have no idea what division/numbers they're sourcing.
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Why do sony's gaming fans continue to reside in this weird bubble where all is rosy...
There are countless articles on this and all you have to do is go to Sony investor relations to check also...
Business Week:
Sony's stock price fell below 1,000 yen on Monday for the first time since 1980 in a symptom of weak global markets and the company's decline after huge success with the Walkman three decades ago.
Battered by competition from Apple Inc and Samsung Electronics Co, Sony has lost money for four straight years - and for eight years in its core television business.
BBC:
In its latest forecast, Sony said it still expects to make an operating loss of $1.2bn for the year to 31 March (actually turned out to be 4 times this loss), but hopes to return to profit in the current financial year.
Sony's performance has been dragged down by its television business which has lost money for eight years.
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Where all is rosy? I'm not sure if that could even possibly apply today as I said I thought they were proftiable four years ago. I was right about the decline though, but not only in profitability but also in market share/sales.
