Conegamer said:
Upon reflection, no retailer would stock it were they to be only making #30 on the system. Let's look at this a bit more closely: The 3DS currently retails at #149, the system costs #97 to build, and Nintendo are making a loss on it. Therefore, we must assume they're selling it to retailers at #90, so the retailers make #59 on the system. If they're making only #30, they'd either have to buy very, VERY few units to test the market, i.e. no more than pre-orders, or just not stock it at all, especially after less-than-stellar sales for the Vita, retailers will be cautious. So I'd say they'll be looking at selling it to retailers to give them a #50-60 profit per unit, so any surplus stock won't hurt their margins massively (otherwise retailers would never be able to hold sales). Count in shipping costs, VAT and import fees (admittadly I'm not strong in this area), and Sony would have to produce their console for around #240/$289 for it to be sold here for #320, which would leave it at $400 in America. Now, your thread says it'd cost #299/$349 to produce with these specs. So they would, infact, be potentially losing #59/$60 per unit is sold for $400 at those specs. Sony could raise the price to $500, but it wouldn't sell. So they'd have to sell at a hefty loss, or reduce the specs. Of course, it's possible this is all wrong, but I don't think it's too off the mark. There's more to sales and business than buying the components for less than what you sell it for, and we haven't spoken about labour, R&D, controllers etc. either. (Note- # counts as a pound symbol, it's broken on this laptop). Nintendo could likely get the components (if rumoured specs are true) for the WiiU for $179, and the controller $29, so selling it for $299 would leave a small profit, and $249 a small loss. It's a possibilty. |
Last I checked retailers don't make a profit on systems. Sony could easily pull a small profit at $400.







