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Just a thought. The publishers have to agree to these 75% sales on Steam, and most of the time, they see benefit in doing so. EA have titles that are included in the 75% sales.

So EA have the problem of left hand not knowing what the right hand is doing because on the one hand, EA are agreeing to put their titles on sale at 75% off and on the other hand they're saying "we won't have 75% sales on our service as it damages our IP".

So which is it?