An interesting study into Android and iOS

[Scoobes]

rocketpig said:

Scoobes said:
Is that 'revenue per user' stat including money from advertising? The amount of free apps that have advertising on the Android market place is astronomical.

I believe so... It claims "revenue generated". I'd believe that counts for ads as well.

But as a long-time website operator myself, I will tell you that 99% of the time, it's better to get money upfront for a paid app than to rely on ad-based revenue. It's really difficult (and your apps needs to be centered around repeated, long-term viewing... most aren't) to earn back even half the money from ads that you will get from just $1 per user.

I suppose the next thing to look at is how many users are on Android vs iOS. If it's not too different then thats a major plus for iOS, but if Android has a significant user base advantage that that could go a ways to mitigate the loss of revenue per user.