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Oh inovation, one of the most annoying words of the industry.
It can be applied to either software or hardware. For the former is expressed in new artstyles, ways to tell a story, mehcanics, genres, saddly this gen is probably the least innovative. In the later it pretty much gives the option of new ways of gameplay or inmmersion that a calssic controller or a classic deisgn simple cant . But also this requires more work than maybe necesary and might get in the way of other games.
Innovate is alright be hardware or software, just dont try to put it on eerything, and dont try to make a game more than what it is in reality.
But i agree with leadership tough. Even if im not entirely convinced of the way the industry is going or if they are follow them.