Andrespetmonkey said:
Sony have been making money on each system sold for a while now, that on top of the software sales and other paid services on the system such as Netflix and PS+, they must be making a healthy profit. Will it make up for the billions lost pre-2010? No, it they are now making money with Playstation. PSV should be just about breaking even or taking a small loss, software sales will make up for that and other costs such as R&D will be covered in 3 years according to Mr. Kaz Hirai. Sony Bravia is a sickhole for Sony's funds, as was PS3 (was), and they're still making up for that, among other things. |
I dont think their even is a gaming division guys...
The division Playstation is in...had quite a significant loss in the most recently released financials. Sony even made special mention of the price cut attributing to the loss. This makes me wonder if the PS3 is still sold at a loss after last years cut....
That being said, im pretty sure the division did see a profit the previous financial year.
Bottom line: Sony should not have cut the price last year...they were in no position to do it. PS3 had good momentum going last year, and would have sold relatively well even without a cut. But this year..the momentum is slowing down..and Sony quite literally can't aford to cut. Silly decisions made at the wrong time.
I'm also thinking with all the latest rumours going around...yet no word on PS4 at all at E3..im thinking maybe sony is rethinking their strategy with the PS4. Maybe they reliase now just how important the PS4 will be to them.
