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CrazzyMan - I think the 360's problem is its lack of penetration in non-English speaking markets, which from what I've heard is at least partially attributable to their poor marketing there. That and of course the price for the main one ($400) is still too high for most casual gamers. Which is why I think the PS3 won't see much benefit from a price cut, 'cause even if it gets to $400 it'll still just be selling at 360 levels in NA/EU with a slight bump in Japan (where the 20 GB is already ~$400).