All characters unlocked in SSE?

[Gamerace]

My problem with the 35 list that we're assuming is correct (and thus far seems to be) is this:
In SSB We knew who the main characters were and then the unlockables were all surprises. Especially Ness who many weren't familiar with.

In SSBM we all expected the same unlockables, which we got, as well as a whole slew of others (clones) that were a surprise

So far in SSBB we've only seem the same unlockables that were in Melee (with Lacario subbing for MewTwo and Toon Link for Young Link), minus a couple (Dr. Mario/Pichu) and with R.O.B. So aside from ROB... where's the surprise characters?! That was a large part of the whole game was seeing who would be hidden. And trying to accomplish all these tasks that were required to do it.

Yes the internet has taken some of that joy away, but it was around for Melee and we all looked up how to get Game & Watch (and some others), so I can't figure why Sukarai would only repeat Melee's unlockables and basically give them all away in SSE. Doesn't make sense to me.