Microsoft’s E3 presser to include Capcom, EA, Harmonix, Square, THQ, and Ubisoft reveals

[cusman]

The reason X360 is the preferred home of 3rd party games is because there isn't much competition from 1st party games. MS just makes sure it creates a few system sellers to make sure enough of its console sells and then focuses on the user and developer experience to ensure 3rd party games are best played on X360.