The retail cut is indeed low, the Wii had a 4% retail markup. Producers and retailers rely on software and accessory sales. drkohler makes a good point that assembly and distribution costs are not that much. andreaspetmokey, you are relying on those costs to be high to justify Vita not selling for a profit, but you have no proof of it. The $160 breakdown isnt official, but if anything Sony could be getting those parts cheaper than those who calculated the breakdown, I thought it did include the 3G card, but if not those are very cheap, maybe a $1.
R&D is part of a products profitability but we are talking about individual hardware sales. It sounds like you are trying to aplly it to both which is just confusing, wiibox3. If you are just trying to say that Via isn't profitable as a whole right now, of course. No product is! Kaz said it will take 3 years.
Perhaps we should stop talking Vita. I tire of cleaning up after unethical journalism and this isn't the thread for this anyway.
Before the PS3 everyone was nice to me :(
