US: The DS has not peaked yet by any means. It's showing similar penetration to the non gamer market and women as has been seen in Japan, but it's about a year behind Japan in doing that. I think 2007 holiday season the DS will set records. The way things are going I don't think the price drops to $100 until 2008 sometime, and that psychologically satisfying price will give it it's peak sales. 500k plus average for non holiday months, 1.5 million for Novembers, 3 million for Decembers; that's a 10 million a year potential. End tally, including Canadian numbers, 40-50 million.
DS is already doing 500K a month in NA. Add up US and Canada numbers, and its hit the mark 3 months straight. I think it can get higher than that. I think it can do 2 million units every quarter, and 6 million the Xmas quarter when it peaks.
"[Our former customers] are unable to find software which they WANT to play."
"The way to solve this problem lies in how to communicate what kind of games [they CAN play]."
Satoru Iwata, Nintendo President. Only slightly paraphrased.
