It will certainly be on Gamewise, and I believe it will be on the redesigned VGC as well.
For now, just go to My Games (in your profile) and type it in to add it.
IT WORKS!!.....kinda. I can't add Donkey Kong for the 3DS virtual console because there's so many versions of Donkey Kong and I can't add Blades of Time for the 360. I buy so many games that I'm forgetting them. I NEED!