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Expanding manufacturing is not nearly as simple as setting up a new production line. There are dozens of companies that make components that go into each console. If just one of those component suppliers comes up short, production grinds to a halt. Also, you have to make sure support is up to the task of handling the additional load. Simply flooding the market with consoles can quickly overload support. It takes time to hire and train support staff, from the people who answer phones to the technicians that do repairs. The worst thing you can do is have loads of angry customers that can't get decent support.