Facebook shares go public with $104B valuation

[rocketpig]

kowenicki said:

rocketpig said:

Why wouldn't their ad streams continue to work? Facebook has more access to your private life than any other ad stream out there. The way they can data mine your interests and tailor advertising to suit is unmatched and Internet advertising itself would have to fail for Facebook to fail. There's no company better positioned for direct customer advertising than Facebook. Not even Google is as well-positioned for advertising and they know it. That's why they created G+ in the first place.

GM have just ditched advertising there due to it being a waste of money

The big challenge for facebook is the lack of advertising on the mobile access... more ane more people will only access FB via mobile so they need to find a way to advertise on the mobile site otherwsie other advertisers will lose faith.  Now they are a listed company everything will be much more transparent so we shall see.

I've advertised on Facebook. It's anything but a waste of money. Like everything else, it's all about targeting. GM could have been doing any number of things wrong to cause a lack of return on the investment.

Mobile advertising is going to be a challenge, though. It will be interesting (and probably invasive) to see how social networks compensate. It's not hard to imagine a near-future when they start using peoples' actual updates to push relevant products.