Like it or not, the XBox 360 is pretty much the defacto "hardcore" platform now.
All the big third party hardcore games like Call of Duty and Madden NFL and Skyrim all sell the best on the 360. And it still is getting some games the PS3 is not, like Witcher 2.
On top of that both Halo and Gears of War are bigger than any hardcore franchise either Sony or Nintendo have. They just released a new Gears last fall and now have a new Halo this fall.
MS is simply expanding the appeal of the XBox brand to a wider demographic, but make no mistake the core bread and butter is still hardcore games. Look at any NPD, even something like prototype 2 on the 360 outsold Kinect Star Wars.
This is not like Nintendo with the Wii, where Nintendo had no third parties to fall back on. The 360 is going to get every AAA third party game whether its BioShock Infinite or Crysis 3 or Black Ops 2. MS knows this. There's no point in cannibalizing third party sales.
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