The PS3, how can it win this gen?

[Kenban]

DaBIAS said:

NJ5 said:

DaBIAS said:
Simple - big price drop and massive marketing campaign, they have the games to do it. - they can eat the costs, especially that Br is winning the format war around the world. - its win win, PS3 does better BR does better more software sales (especially 3rd party)

How much money are they getting on BR sales? I doubt it's enough to cover (or even get close to) the potential losses of such a strategy.

Don't take this personally, but I think you need to either post some numbers or references supporting those claims or remove your pink-colored glasses when you're looking at the PS3 future.

From what i read the royalties of BR would be in the billions.

If you doubt its enouth to cover any costs, why dont you prove it with numbers.

 

 

 It will be because last I heard its about $30 per a player.  Plus the per disk cost adds up quickly.  The problem is Sony only gets a fraction of it.  Many differant companies own pieces of Blu-ray (same with HD-DVD many companies win either way).  You have everything from the audio and video codecs to the design of the disk itself.  In addition to that the format was not created by only Sony there are actually 9 founding companies.  Total if I remember right the fees are spread out over around 70 companies.  Not everyone gets an equal share and I am sure Sony is getting a few dollars each player sold.  But my guess is that its costing Sony $25+ dollars for each PS3 sold to just include the ability to play back Blu-ray disks.  That adds up quickly as well.