Can Sony ever return to prominence?

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Turkish said:

sales2099 said:
You guys wont like it but Sony has to cater to the mass market. That also means to stop trying to be the most powerful handheld and console and make middle-power products.

Not weak but not the most high spec thing out there, so it can retail for a affordable price. Basically take their business model back to the PS1 and PS2 days.

That is what I was thinking too. Sony still has the name, people associate it with quality and durability. But its so fvckin expensive. Their TVs, laptops, how good they may be, are always a couple 100bucks more expensive then the competition. People won't pay for that anymore unless you're Apple.

While Sony still has the brand awareness and the logo, they should opt for standard quality products for the time being.

I assume many people would go for a Bravia TV or Vaio pcs instead of a Samsung on a comparable price.

When they get their act together, they could gradually go back to their old business model, selling premium products at a premium price.  Samsung is in that transition now(albeit still having cheaper goods). They were known as a brand for cheap products. Now people are willing to pay a bigger price for their Galaxy smartphones and 8000 series LED tvs costing more then 4000 bucks.

There is no going back to the "old business model". Sony is going to have to accept lower prices on their electronics across the board and not charging more just because of the Sony name. No one cares anymore.

If Samsung isn't there to undercut them some other Chinese manufacturer will.