Sony falls to a new 30 YEAR low. Markets just dont believe them.

[Jumpin]

Soundwave said:

Jumpin said:
Purchasing Sony is well within Apple's capabilities. It would potentially go a long way in building up their Apple TV line with all the movies, music, games, and other franchises that Sony owns. They could literally push all of the junk off of the plate and start it over again as a fresh company with a very large back library which they have absolute control over.

Outside of the Playstation brand, there isn't much there that Apple needs. And honestly if Apple decided to make a serious push into the game market they probably would eat Sony alive. 

The Sony brand if anything would be a liability. 

No one wants a Sony iPhone. They want an APPLE iPhone. 

Also I think any purchase/take over of Sony by a Western entity in effect would crush the spirit of Sony in a lot of ways. Sony under the control of foreigners wouldn't sit well in Japan, the board of Sony probably would have to resign for starters. 

Well, I don't disagree with any of your other points except the actual value of Sony's assets. Sony owns a lot of media brands, including classic music and movies, along with a number of other patents and copywrights that Apple could benefit from. Normally, a simple contract out to Sony would be the best choice, but considering how cheap it is to just buy Sony out...