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Several months (at least 3). I think the reason I finally decided to join was that I noticed that a fair number of people were writing interesting, researched forum posts. I have not seen that on any other forum, on any topic, anywhere. Clearly, having ready access to the data promoted a better quality of posts.

As the posts improve in quality, more people will want to join rather than just lurk and look at the numbers. I think by continuing to improve the access to data (charting options, comparisons, predictions tied to the database, etc.) you will expand the user base.