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FAD: 

- A fashion that is taken up with great enthusiasm for a brief period of time; a craze.

- a thing that becomes very popular in a short amount of time, and then is forgotten at about the same speed.

- Something that will become HUGE then fizzle into nothingness and be totally forgotten. 

A desirable trend characterized with lots of enthusiasm and energy over a short period of time. Fads are often seen with common consumer items, especially around a holiday season.

By definition the Wii is a fad.