oni-link said:
It is very clear on the interview http://www.reuters.com/article/2011/06/07/sony-idUSWEN407220110607 that the PS Vita is losing money regardless of 3G or WiFi model. The cost of manufacturing means almost nil when you consider that retailers often mark up hardware devices anywhere between 40-50% or higher of what the manufacturer sells them for example. Hence, the reason why the 3DS is still selling at a loss on a $170 retail price even though the B.O.M. is <$100. (@$170 Nintendo is selling the device to retailers at around $110 at 50% markup). Though this debate is pointless as the interview already stated that the Vita is sold at a loss and cutting it's price is out of the question for Sony at the moment.
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Retail markup is tiny, 3-5% at most. The money isn't in the consoles, it's in the games and in the accessories.
