Meijer is one of the few chains that still retains a full Rain Check policy. That means if they are out of stock of an advertised item you can obtain a Rain Check, and they will inform you when the item in question arrives at the store. Not only that but they will honor the price, and also any other special additional offers attached. Thus it is highly likely that this is what you were seeing. At least last time I checked Meijer still had the policy in place.
I don't doubt your story, but I doubt that it was spontaneous. A number of those people probably got a call to come redeem their Rain Checks, and they might have brought some friends with them. I don't really think of Meijer as line forming country. A Best Buy perhaps, or a Gamestop, but not a Meijer.
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