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Joelcool7 said:
lol no offence Sony's IP aren't selling because they aren't amazing IP. Sony follows they don't lead and when you don't lead you don't get a huge user base. Look at Digimon Bandai did everything they could, Namco had Monster Hunter neither title out performed or even neared Nintendo's level of success. Digimon and Monster Hunter were on TV every day yet Pokemon kicked their asses. Why? Because Pokemon did it first and Nintendo maintained the IP, there was no room for the clones and competitors. Today Digimon is all but dead, Monster Hunter is dead.

Look back at the history of games, the big games are always the ones that offer something new and unique.

You mentioned Mario, you credit the shitty TV show and movie with its success. No, Mario was a success because it was in every arcade, every bar across North America. Donkey Kong and Mario became staples in the arcade world alongside Space Invaders, Asteroids, Pong, Centipede and Pac-Man. Mario made college students go broke my uncle has told me stories of blowing entire pay cheques playing Donkey Kong and Mario Bros in the arcades.

Then when Nintendo Entertainment System came out Mario was a launch title. People wanted to play at home and to play unlimited Mario. The movie had shit all to do with its success as did the TV show. Mario was a success in its own right. Nintendo kept Mario going by innovating Super Mario World added riding on Yoshida and new game play elements. Mario64 was the first major 3D game kick starting the 3D revolution and being Nintendo64's flagship title. Nintendo spun off Mario creating sports games and fighting games and racing games. With GameCube Nintendo innovated again giving Mario his little water canon buddy. With Wii once again Nintendo innovated bringing Mario to space and using gravity as a game play mechanic something rare new and innovative.

Nintendo has kept Mario fresh. Nintendo has made sure every generation new gamers get attached to Mario. Now every parent who played Mario in the eighties, buys their kids Mario. Every parent remembers Mario, I teach Sunday school every kid in my class for the last two years plays Mario. Parents love Mario it is the game they grew up with a game they can still play and have fun with.

Sony cannot replicate that. None of Sony's current IP could ever become that big.

Sony is always playing catch up, follow the leader. They are rarely every the leader, the only way Sony will break out of its slump is to get out ahead of its competitors. Gran Turismo is a perfect example of a successful IP. God of War was another fairly successful IP but of course not Pokemon or Mario levels. KillZone/Resistance both IP couldn't possibly replicate Halo's success, why? Halo brought vehicle combat and the idea of massive production values to the market. With Halo 2 Microsoft brought Live to the forefront, Halo 3 was the killer App for 360 and Microsoft through its full resources behind it. Microsoft spun the series off with Halo Wars, Halo:LEST. Then yes Microsoft did an amazing marketing campaign and things like books, the anime and action figures helped establish Halo as a major IP.

What does Sony need to do to reach Nintendo and Microsoft level success? They need to stop following trends and start making them. Following trends can make you second best, it can steal users away but you can rarely ever catch the leader. It is next to impossible to create a product that actually topples the original.

If I was in charge of Sony, I would put Santa Monica on developing a new IP. I would put Guerilla Games on a new IP as well one that would have some FPS elements but take the genre in a new direction. Eat Sleep Play would be put on a new IP as well. I would take my existing IP and shop around for other developers to handle them. Resistance would go to the highest bidder, any FPS studio that would take it. I would likely ask CryTek to take KillZone off my hands and bring out a KillZone4 from a great third party studio. Gran Turismo would be my flagship title available launch day on all future Sony platforms, because lets face it its the strongest 1st Party IP Sony has.

Then yes I would begin looking at marketing because marketing is extremely important. Children's cartoons based on Sly and Daxter would be immediate choices and a 3D animated film on Ratchet could help. A God of War anime and comic series and possibly a live Action movie would be great. KillZone would be turned into a Live action television series. Little Big Planet would be turned into a web series where users could contribute ideas and even objects and the team would create episodes using user created content.

But the fact is even with all these marketing techniques 5-6 million is roughly as good as these games will do. Even if future hardware sells better.

If Sony wants 8-10 million selling IP, Sony will need to start doing something new. Watching them announce their blatant rip off of Smash Bros shows me they still haven't taken the hint. The company changed Uncharted to make it more palatable, they have kept their products often as similar to their competitors as possible.

When I see games like Journey and Pay day:The Heist game like the new one coming out of Santa Monica. Its games like these that could have potential as new AAA IP.

At the same time when Sony gets an established IP, they need to maintain that IP. I mean Spyro and Crash, Sony should have moved mountains to secure those IP. Any IP that is between 8-10 million copies should be Sony's absolute priority. Any IP that does 4-6 million should be a side project, anything that is under 3 million should be out sourced to a third party or canned.

not mass market = bad game and lol @ Sony copies IPs

you know writing a lot doesn't make you look smarter and you wrote A LOT for someone who has no idea what they're taking about