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milkyjoe said:

Saying that E ratings can also lead to clichés doesn't rebuke the argument. The point is that when you deliberately aim for any rating, be it mature, E or whatever, you may find yourself changing part of your vision to match up with that rating aim.

When you decide to make a game and then put it out no matter the rating, then you aren't being influenced by the pursuit of any particular rating. If it's E or mature, it'll still be honest to the original vision.

Ah, now I see what you're saying. It is a possibility, but it is not a necessity.

For example, Uncharted began as a medieval fantasy game afaik. Sony required them to adapt it to another market and make it more "nitty-gritty". The end result gave a game no less polished than anyone could expect, given the standards in the industry today.

That's one example of catering to a market without falling into the trap you bring up.

On the flip side, a game like Twilight Princess seemed to be much too dark and felt a bit cliché'd at times. In that instance, I would agree it wasn't handled properly.

Ultimately, it would be Nintendo's responsibility to assign this kind of business task only to a team that would be able to pull it off. If the team would lead to a cliché-ridden title, it would be best not to mandate them with the task.