Another PS3 exclusive announcement. Yep.

[Sal.Paradise]

d21lewis said:

Panama said:
Sony do this every year right before E3. They literally leave almost no surprises for E3.

This.  It makes no sense.  Why not save God of War and Playstation All-Stars for the big show?  Fans would have lost their minds.  Doing it now doesn't excite anyone and doesn't gain Sony anything.

Release game details at E3; it gets swallowed up in the coverage of everybody's big new game + this year a new system or two. 

Release game details before E3; the gaming press focuses its attention on your big game aannouncement, because nobody else has one. 

That's  the theory anyway.