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^I understand what you mean. But the question is not "How much did they spend"... the question was "How effective was it".

OP does not say "Sony didn't market UC enough", it says " Sony didn't properly market UC". And I was clear to point out that this came to me after watching the videos provided by andrespetmonkey.

It isn't that hard to understand but maybe I'm not being clear. The conversation can't progress unless the premise is understood, if you guys know what I mean.