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mike_intellivision on 21 April 2012
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Scoobes said:
mike_intellivision said:
I certainly think that if the unit costs only $180 to produce, then selling it for $250 to establish market share would be a wise plan.

Mike from Morgantown

That's only hardware costs though. It's not taking into account the packaging, retailer cut or recouping the R&D and marketing costs. Still, they may still be able to launch at $250 and still hover around profitability.


I don't think that Nintendo goes to go lower than $250.  I also think Nintendo needs to cover R&D costs over the first 25 to 30 million units.  So starting at $300 might be wiser.

I should have used "could be" rather than "would be."  I also have questions about that $180 estimate.

 



      


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