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Fire my entire marketing dept and put out some good epic game commercials to hype up your large franchises.

In general work with retailers better was in the market for a new TV was all over online went to diff stores and all of them push Samsung and LG tv's, have a Sony outlet pretty close by went there got a sick deal better than any internet price on 55' LCD TV Sony wasnt even on my mind at first when I was thinking about what TV to buy cause they are usually just so much more expensive then the other brands with good names and quality

This applies to games to MS runs so many better promotions with stores to help with sales bundle games gift card etc..