So EA certainly have their problems. I think the first thing to consider is Dragon Age Origins, in which they had a character just to sell DLC! EA want your money!
But seriously, EA do make quality games, but they just need to get things under better control. I think they have definitely mis-managed Bioware. They are meant to make top quality RPGs, but their last games have had significant issues, due to their games being rushed I feel (ME 2 & 3 were some of the best games I have ever played though). I think a better model would be to copy the Take 2/R* model, 1 TOP quality game per year and rotate a lot of different franchises
I think that last point is EA's biggest problem, they have stopped making new franchises! They made Mirror's Edge earlier in the generation and its failure to generate profits has scared them, any new franchises are not going to receive the same backing, and so aren't going to succeed. So what are they doing now? Just rebooting old franchises, some of which make sense, like SSX where they are doing a decent job, but I can't quite understand Syndicate
But I think this is what they should be doing with Bioware, not expanding the brand! Bioware should be their top quality brand (and the same with DICE and Criterion). Slapping their name on games generally gets the attention of gamers and could allow them to introduce some quality new games
So EA make good games, but how often are you actually surprised by the quality? FIFA is good every year, Battlefield is quality, Medal of Honor is good, but are they exciting? They need to do more things like Bulletstorm, and rely on FIFA to make the profit (maybe by stop selling it at £20 to get christmas number 1 in the UK?). Oh yeah, and stop adding multiplayer to everything!







